You’ve probably heard that radio works. You may have even tried it. But if you’ve never been shown a lift report proving that a specific spot drove someone to your website, you’ve never experienced what radio advertising can actually do.
Radio does two things most media can’t do together. First, it builds your brand through frequency, the repeated exposure that makes your business the name people think of before they ever start searching. Second, it drives measurable action. Website traffic spikes. Lead activity. Attribution that you can see.
Most agencies treat radio as one line item in a media plan. They negotiate to buy time on stations they don’t own, then hand you the average frequency number that your campaign achieved. That’s not measurement. That’s a schedule. In addition, they are not experts at understanding all the elements now available to fully integrate the campaign that is driven by radio, but also includes digital, content, and event assets. We do it differently — because we own the stations and have all the elements necessary for an integrated campaign that shows results.
Country, rock, news/talk, sports, adult contemporary — WMEE, WOWO, K105, 98.9 The Bear, 1380 The Fan, B100, 95.3 MNC, 103.9 The Bear, Froggy 102.7, and MNC Nation. We can put your business in front of virtually every adult in Fort Wayne and South Bend. No other agency in these markets can do it faster.
Our on-air talent lives here, shops here, and has spent years earning the trust of these communities. When they endorse your business, it carries the weight of a personal recommendation to hundreds of thousands of listeners. That's not a media placement. That's a relationship, and it's not available anywhere else.
Website visit lift tracking shows you the exact moment a radio spot drove someone to your site. And with QUU, your brand appears visually on the car dashboard at the same moment your spot airs, a digital billboard paired with your radio ad, reaching the same listener twice in the same instant. No other agency in Fort Wayne or South Bend can build that combination.
There’s a gap between what marketers think about radio and what the data actually shows. Most underestimate it. Their competitors don’t. The businesses in Fort Wayne and South Bend that advertise consistently on the radio aren’t doing it on faith, they’re doing it because it works, and now they can prove it with the free attribution tool we offer.
(Peter Field / Institute of Practitioners in Advertising, via AdTonos)
Every station in our portfolio reaches a distinct audience. Together, they cover virtually every adult demographic in Fort Wayne and South Bend. Click any station to learn about its audience, format, and advertising opportunities.
Real Rock 103.9 The Bear is home to South Bend’s #1 morning show, The Jason Lee & Kluck Show. The...
The conservative News/Talk format reaches a highly engaged audience that are affluent homeowners who have the disposable income to spend...
Froggy is the station that Elkhart County residents can call their own, with an extreme focus on serving the communities...
For over 35 years, 98.9 The Bear has proudly served as the premier rock station in Fort Wayne. With a...
1380 The Fan and 100.9 FM covers the teams that Fort Wayne sports fans are passionate about. Our lineup features...
A contesting campaign amplified across our radio station brands generated 500+ qualified opt-in email subscribers in a single flight. The advertiser owned every lead, and radio built the audience that filled the list.
A radio-powered quiz campaign drove 1,400+ people through the door at their October event. Radio built the awareness. The crowd showed up.
Federated Media is a multi-year Second Street Award winner for Best Lead Gen, Best Data Strategy, and Campaign of the Year — recognizing the contesting and data programs built on top of our radio foundation.
Most digital agencies are optimizing to be found when someone searches a category. We’re building brands recognizable enough that people skip the category search entirely and type your name directly.
That branded search behavior is earned through consistent radio presence. Once your audience knows who you are, before they ever touch a keyboard, digital becomes dramatically more effective. SEM captures search traffic radio-generated. Retargeting stays in front of listeners who visited your site after hearing a spot. Social extends conversations your on-air talent started.
A: According to Nielsen and Edison Research, 9 in 10 U.S. adults still listen to radio every week — more weekly reach than any other medium, digital or linear. (https://www.insideradio.com/free/radio-remains-america-s-top-reach-medium-across-demos-nielsen-finds/article_55c3fbfc-9a3c-4a3a-9c08-0b584328a2d3.html) In Northeast Indiana and Northern Indiana/Southern Michigan, our station brands reach virtually every adult demographic. The audience is there. The question is whether your business is.
A: When you buy radio through another agency, they purchase time on stations they don’t own. When you advertise with Federated Media, you’re working directly with the agency that owns and operates the stations. We control the creative, the talent, the placement, and the measurement. There’s no middleman between your campaign and your results.
A: Yes. Using website visit lift tracking, we can show you the traffic spikes that correlate directly to specific spot air times. QUU in-dash intelligence shows your ad appearing in connected car dashboards. Before-and-after campaign data comes with every flight. We don’t ask you to trust that it worked — we show you.
A: Local businesses of all sizes across retail, home services, healthcare, automotive, food and beverage, financial services, and more. If your customers live in Fort Wayne or South Bend, some of them are already listening to our stations.
A: No. We match your campaign to the station brands whose audiences align with your customers. Some campaigns run on one station. Some run across several. Station selection is part of the strategy, not a package you’re forced into.
Local businesses that build brand awareness through consistent radio presence aren’t guessing their way to growth. They’re earning it, and they can prove it.
A discovery call takes 30 minutes. You’ll talk with a local expert who knows these markets, knows these audiences, and can tell you exactly which station is right for your business.
No corporate scripts. No obligations. Just a straight conversation about whether radio is the right move for you.
You’ll hear from a local expert within 1 business day.
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