AdSync is an in-dash capability we deploy across our HD stations: B100, 97.3 WMEE, 103.9 The Bear, 95.3 MNC and WOWO in Fort Wayne and South Bend. When your radio ad airs, a synced visual message, your logo, your offer, your call to action appears on the dashboards of connected cars tuned to our stations.
It’s not a separate campaign. It’s a visual echo of the radio spot already running. The same message, reinforced at the exact moment a listener hears it.
Research shows that pairing a visual with audio boosts ad recall by 63%.
AdSync is how we deliver that lift, without adding complexity to your campaign.
The Quu Content Partnership goes beyond AdSync. Your brand message is woven into station programming on the dashboard — appearing during content, not just commercial breaks.
This is the dashboard equivalent of front-page placement. Listeners aren’t scrolling past it. It’s part of the experience.
AdSync and the Quu Content Partnership aren’t available through media buyers or traditional agencies. They exist because Federated Media owns the stations that broadcast the signal.
A billboard offers a fleeting, static glance to a driver in motion. AdSync operates differently. It claims the dashboard at the precise second your audio spot airs, creating a multisensory reinforcement your competition can’t replicate. According to Nielsen, pairing a Visual Quu with a radio ad makes listeners six times more likely to recall your brand compared to audio alone.
Executing a campaign with us means you aren’t juggling multiple vendors or platforms. The radio spot, the dashboard sync, and the resulting analytics all live within our own infrastructure. We don’t just show you when your ad aired; we track the actual traffic lift to your digital storefront.
That’s not a feature. That’s what it means to own the airwaves.
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