Stop Renting Your Audience. Start Owning Your Data.
We use the reach of our 10 station brands to build first-party data assets that your business owns permanently, no platform, no algorithm, no third party can take them away.
The digital landscape is changing. With the definitive end of third-party cookies and the rise of “Signal Loss,”
businesses can no longer rely on external scripts to find their customers.
Federated Media has been building first party data assets for local businesses long before the industry caught up. While other agencies were still relying on third-party targeting, we were using our 10-station brands to drive real audience engagement, sweepstakes, quizzes, and contests that generate declared, opt-in data that your business owns permanently.
The rest of the digital landscape is catching up to what we already knew. Third-party targeting is becoming less reliable every year, platform policy changes, privacy regulations, and browser restrictions have eroded the signals agencies used to depend on. Businesses that built their own audience data aren’t scrambling. Businesses that didn’t are.
Traditional digital targeting relies on inferred behavior, an algorithm's best guess about who might be interested.
We generate first party data. Information your customers explicitly and purposefully share with you. No guessing. No renting. No platform risk.
McKinsey research shows companies that excel at personalization see 10–15% revenue lift, and the data you build with us is what makes that personalization possible.
Everything starts with radio. Here is how we build your database from there:
We leverage our 10 station brands to drive traffic. Radio remains a powerhouse, reaching more adults than any other platform.
Using tools like Second Street Lab, we create sweepstakes, quizzes, and brackets that listeners actually want to engage with.
We don't just collect emails. We ask high-intent questions to identify qualified prospects, like whether a user is planning a major purchase in the next six months.
This data is yours. At any time, you can log in to your private portal and export your leads as a CSV file to import directly into your CRM or email platform, HubSpot, ActiveCampaign, Mailchimp, or whatever you use.
We don’t just say it works; we provide the Data to prove it.
The Memorial Coliseum Golden Ticket Giveaway generated 4,048 email newsletter opt-ins in a single campaign. A local BBQ retailer added 500+ qualified subscribers in one flight.
Federated Media is a multi-year Second Street Award winner for Best Lead Gen and Data Strategy.
High-quality data leads to better personalization. McKinsey research shows that companies excelling at personalization most often see a 10 to 15 percent revenue lift, and the data you build with us is what makes that personalization possible.
Every day a local business runs ads without owned data, they’re building someone else’s audience. The leads stay on the platform. The list belongs to the algorithm. When the rules change, and they always do, they start over.
One campaign with Federated Media changes that. Your data. Your list. Your CRM. Forever.
A discovery call takes about 30 minutes. You’ll talk with a local expert, no scripts, no obligations, and walk away knowing exactly what a first-party data campaign looks like for your business.
© 2026 Federated Media
