Country music reaches a massive audience and at the same time manages to amass the most loyal of music listeners in the country. K105 is a great avenue for businesses to build credibility with this enormous Fort Wayne audience that has fierce brand loyalty and stellar spending power!
Source(s): Nielson, 12+ Mon – Sun 5a-12a
Segmented Audience Stats
Contests/Promo – 19,403
Concerts/Events – 18,408
Pets – 10,759
Charity – 12,476
Homeowners – 10,446
Health/Beauty – 10,666
Family – 10,809
Outdoors – 7,639
Food – 15,477
Unique Monthly Visits
Overall Monthly Visits
Monthly Pageviews
Active Monthly Sessions
Unique Monthly Listeners
Building Materials & Garden Equipment & Supplies Dealers – $1,995,000
Clothing & Clothing Accessories Stores – $546,000
Electronics & Appliance Stores – $208,000
Food & Beverage Stores – $3,284,000
Food Services & Drinking Places – $2,436,000
Furniture & Home Furnishings Stores – $516,000
Health & Personal Care Stores – $1,082,000
Motor Vehicle and Parts Dealer Sales – $6,251,000
Sporting Goods Hobby Book & Music Stores – $435,000
Services – $26,324,000
Source(s): The Nielson Company 2025
51% employed full time, 62% are married, 81% own home. College educated, active-lifestyle adult who is likely to have children in the home. Brand loyal and involved in the community.
105.1 WQHK / COUNTRY
Fort Wayne
25,000 WATTS
Morgan Wallen, Lainey Wilson, Luke Combs, Ella Langley, and Luke Bryan.
© 2026 Federated Media
