B100, Today’s Best & Most Country, is a station for all ages, with a primary focus on Adults 25-54.
Our listeners are family oriented, college educated, professional, socially active on Facebook & Instagram, as well as engaged in community events & consumer brands that they are passionate about. Advertisers love reaching this audience because Country Music listeners are loyal and most often listen to the same station for years. B100 helps bring our advertisers growth & success with their business by engaging them with our on air talent, our email database & mobile text clubs, as well as our digital products.
Source(s): Nielson, 12+ Mon – Sun 5a-12a
Segmented Audience Stats
Contests/Promo – 23,602
Concerts/Events – 20,130
Pets – 8,616
Charity – 16,247
Homeowners – 15,035
Health – 13,126
Family – 9,519
Fitness – 5,593
Outdoors – 116,679
Food – 17,166
Unique Monthly Visits
Overall Monthly Visits
Monthly Pageviews
Active Monthly Sessions
Unique Monthly Listeners
Building Materials & Garden Equipment & Supplies Dealers – $1,591,000
Clothing & Clothing Accessories Stores – $250,000
Electronics & Appliance Stores – $111,000
Food & Beverage Stores – $1,650,000
Food Services & Drinking Places – $1,251,000
Furniture & Home Furnishings Stores – $157,000
Health & Personal Care Stores – $810,000
Motor Vehicle and Parts Dealer Sales – $3,849,000
Sporting Goods Hobby Book & Music Stores – $218,000
Services – $13,745,000
Source: The Nielson Company 2022
Source(s): The Nielson Company 2025
College educated, active-lifestyle adult who is likely to have children in the home. Brand loyal and involved in the community.
Top Interests
Cooking & Recipes • Country Music/concerts • Online Video • Football • Coupons & Discount Offers • Reality Tv • Vacations • Department Stores/Merchant Shops
100.7 B100 / COUNTRY
South Bend
50,000 WATTS
Morgan Wallen, Lainey Wilson, Luke Combs, Ella Langley, and Luke Bryan.
© 2026 Federated Media
