The conservative News/Talk format reaches a highly engaged audience that are affluent homeowners who have the disposable income to spend on quality, not price. These people live in St. Joseph, Elkhart and Berrien counties along with all the counties they touch in Northern Indiana and Southwest Michigan. The station offers programming and engaging hosts that are truly a friend to our listeners, people that they trust, which often translates to them becoming loyal customers to our dedicated advertisers.
Source(s): Nielson, 12+ Mon – Sun 5a-12a
Segmented Audience Stats
Contest/Promotions – 6,542
Concerts/Events – 3,921
Pets – 410
Charity – 3,522
Homeowners – 3,991
Health – 3,462
Family – 1,541
Morning Newsletter – 3,397
Afternoon Newsletter – 3,356
Sports – 4,584
Outdoors – 1,686
Food – 4,790
Source(s): The Nielson Company 2023
52% employed full time, 60% are married, 83% own home. $75k+ income, homeowners later in life. Parents/grandparents, money to invest and disposable for spending, buys quality, business owners, passionate about news, affluent
MNC NATION / NEWS/TALK
South Bend
6,000 WATTS
Jon Zimney, Laura Smith, Brian Kilmeade, Tony Katz, Jimmy Failla, Lars Larson, Jesse Kelly
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