WMEE connects businesses with the prime decision-maker for each family – mom! WMEE provides powerful ways to impact her purchase habits and the daily decisions she makes that affect her entire family. WMEE’s on-air talent has an incredible ability to influence the moms of Fort Wayne because their lives closely align with their listeners. WMEE’s clients appreciate the station’s strong community presence that emulates with the values of the moms they are trying to reach.
Source(s): Nielson, 12+ Mon – Sun 5a-12a
Segmented Audience Stats
Contests/Promo – 31,831
Concerts/Events – 24,138
Pets – 3,680
Charity – 17,880
Homeowners – 17,025
Health/Beauty – 19,913
Family – 24,277
Fitness/Health – 11,089
Outdoors – 10,901
Food – 24,808
Unique Monthly Visits
Overall Monthly Visits
Monthly Pageviews
Active Monthly Sessions
Unique Monthly Listeners
Building Materials & Garden Equipment & Supplies Dealers – $1,890,000
Clothing & Clothing Accessories Stores – $573,000
Electronics & Appliance Stores – $210,000
Food & Beverage Stores – $3,268,000
Food Services & Drinking Places – $2,583,000
Furniture & Home Furnishings Stores – $544,000
Health & Personal Care Stores – $980,000
Motor Vehicle and Parts Dealer Sales – $6,682,000
Sporting Goods Hobby Book & Music Stores – $476,000
Services – $26,983,000
Source: The Nielson Company 2022
Source(s): The Nielson Company 2025
53% employed full time, 59% are married, 83% own home
97.3 WMEE / HOT AC
30-something on-the-go mom whose second home is her minivan.
Fort Wayne
50,000 WATTS
Coverage Map-70 Mile radius of FW reach! Signal signed on in 1971-Celebrating 50 Years of female dominance for Hot AC music. Female driven format that listeners grew up listening to.
Ed Sheeran, Camila Cabello, Justin Bieber, Pink, Jonas Brothers
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