Podcast listeners don’t multitask through ads — they lean in. With 30+ shows and 12,500+ active listeners across Fort Wayne and South Bend, Federated Media puts your business in front of an audience that’s already opted in to hear what’s next.
Most digital ads get scrolled past, blocked, or ignored. Podcasts are different. Listeners intentionally chose to press play — and they stay until the end.
According to the 2025 SuperListeners Study, 62% of podcast fans trust ads read by their favorite hosts. For context: only 15% say the same about social media influencers. That trust translates directly into action. A 2024 Veritonic study found that 57% of listeners visited a brand’s website after hearing a podcast ad — and 28% made a purchase.
When a host your audience already trusts talks about your business, it doesn’t sound like an ad. It sounds like a recommendation from a friend.
Tap into an audience that’s already built. When you sponsor a Federated Media podcast, your business gets the credibility of a trusted host and the reach of a loyal, engaged community. Our hosts don’t just read copy — they’re coached to make your business the hero of the story.
A branded podcast is one of the most durable content assets a local business can own. Over time, your show builds a loyal audience that knows your name, trusts your voice, and chooses you when they’re ready to buy.
We help you develop the concept, produce the episodes, and amplify the show across our 10 radio station brands — giving your podcast a launchpad no other production partner in this market can offer.
Any agency can buy a podcast ad. What they can’t do is amplify it across 10 local radio station brands, connect it to a first-party data strategy, and show you a lift report proving it worked.
When your podcast campaign runs through Federated Media, it doesn’t live in isolation. Radio drives awareness. Digital captures the traffic it generates. And our measurement tools show you exactly what moved.
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