For over 35 years, 98.9 The Bear has proudly served as the premier rock station in Fort Wayne. With a commanding 50,000-watt signal, The Bear effortlessly connects with over 96,000 dedicated listeners across Northeast Indiana and Northwest Ohio each week. Its diverse playlist spans rock classics from the 70s to the cutting-edge tracks of today, catering to a devoted fan base known for their unwavering loyalty to the brands they cherish. Whether it’s their preferred shopping destinations, choice of vehicles, or beverage preferences, Bear listeners stay true to what they love. Advertisers partnering with The Bear understand that winning over a loyal listener means securing a customer for life.
Source(s): Nielson, 12+ Mon – Sun 5a-12a
Segmented Audience Stats
Contests/Promo – 25,056
Concerts/Events – 22,238
Pets – 11,659
Charity – 11,737
Homeowners – 10,813
Health – 9,187
Family – 9,349
Fitness – 9,506
Outdoors – 7,045
Food – 15,139
Unique Monthly Visits
Overall Monthly Visits
Monthly Pageviews
Active Monthly Sessions
Unique Monthly Listeners
Building Materials & Garden Equipment & Supplies Dealers – $1,281,000
Clothing & Clothing Accessories Stores – $458,000
Electronics & Appliance Stores – $155,000
Food & Beverage Stores – $2,593,000
Food Services & Drinking Places – $1,816,000
Furniture & Home Furnishings Stores – $393,000
Health & Personal Care Stores – $685,000
Motor Vehicle and Parts Dealer Sales – $4,768,000
Sporting Goods Hobby Book & Music Stores – $320,000
Services – $20,061,000
Source: The Nielson Company 2022
Source(s): The Nielson Company 2025
98.9 THE BEAR / ROCK
Fort Wayne
50,000 WATTS
Metallica, Shinedown, Foo Fighters, Godsmack, Red Hot Chili Peppers
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