The conservative News/Talk format reaches a highly engaged audience that are affluent homeowners who have the disposable income to spend on quality, not price. These people live in St. Joseph, Elkhart and Berrien counties along with all the counties they touch in Northern Indiana and Southwest Michigan. The station offers programming and engaging hosts that are truly a friend to our listeners, people that they trust, which often translates to them becoming loyal customers to our dedicated advertisers. 95.3 MNC has a live, local morning show dedicated to informing listeners to the morning’s top local and national news, traffic, weather, sports and more. If the world changes overnight, listeners hear about it first thing on MNC. Our local afternoon host, Casey Hendrickson, has topped the ratings on more than one occasion and fills listeners in on what happened locally, nationally, and internationally during their workday.
Source(s): Nielson, 12+ Mon – Sun 5a-12a
Segmented Audience Stats
Contests/Promo – 6,523
Concerts/Events – 4,123
Pets – 2,112
Charity – 4,122
Homeowners – 4,948
Health – 3,904
Family & Parents – 2,515
Food – 5,058
AM Newsletter – 2,668
PM Newsletter – 2,585
Unique Monthly Visits
Overall Monthly Visits
Monthly Pageviews
Active Monthly Sessions
Unique Monthly Listeners
Building Materials & Garden Equipment & Supplies Dealers – $1,071,000
Clothing & Clothing Accessories Stores – $131,000
Electronics & Appliance Stores – $65,000
Food & Beverage Stores – $936,000
Food Services & Drinking Places – $765,000
Furniture & Home Furnishings Stores – $89,000
Health & Personal Care Stores – $549,000
Motor Vehicle and Parts Dealer Sales – $2,111,000
Sporting Goods Hobby Book & Music Stores – $134,000
Services – $8,001,000
Source: The Nielson Company 2022
Source(s): The Nielson Company 2023
52% employed full time, 60% are married, 83% own home. $75k+ income, homeowners later in life. Parents/grandparents, money to invest and disposable for spending, buys quality, business owners, passionate about news, affluent
95.3 MNC / NEWS/TALK
South Bend
6,000 WATTS
Jon Zimney, Laura Smith, Glenn Beck, Clay Travis, Buck Sexton, Casey Hendrickson, Sean Hannity, Mark Levin.
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